Resume

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Jayci Haase

Marketing • Writing • Brand Management

567-341-0455   jaycilhaase@gmail.com   jaycihaase.com 

Resourceful and creative digital marketing professional with 5 years’ corporate and agency experience within a variety of industries. Focus areas: Strategy & campaign planning, digital & print marketing, writing & creative, event marketing, client services, brand management. Impact: Adaptive, attentive, and resourceful; Consistently exceeds goals and project expectations. Strives to build meaningful relationships internally and externally.

Skills

  • Social Media Management
  • Website Management
  • Email Marketing
  • Brand Management
  • Copy Writing
  • Reputation Management
  • SEO
  • Media Relations
  • Client relations
  • Photography & Design

• Facebook Business Manager
• Facebook Ads Manager
• Instagram for Business / Creators
• Google Business Manager
• WordPress
• Adobe Creative Suite: Photoshop, Illustrator, Lightroom
• Google Analytics, Ads
• Hootsuite, Sendible
• Yelp for Business Owners
• Asana, Monday project management platforms

Experience

Director of Marketing & Development • 614 Media Group July 2020—Present

Oversees strategy and implementation of multi-channel campaigns for products, services, and events. Manages deadlines, budget, and promotional direction consistent with sales goals. Determines voice and positioning of brand properties. Scope of work: Website management • Social media • Email marketing • Paid social campaigns • Creative design & writing • Events & external partnerships • Media relations and PR.

  • 6% increase in average open rate and 3% increase in average click rate for daily email; Record web traffic for multiple annual events; Surpassed pre-pandemic benchmarks for website traffic; Established partnerships with major Columbus brands/events; Launched two new products, exceeding sales goals/target metrics within first month

Marketing Manager • Function5 Creative July 2019—April 2020

Responsible for the digital marketing strategy and execution for a range of clients, including veterinarians, a music/food festival, medical practices, financial advisors, and a dance studio. Manages social media and reputation, website updates and blog posts, and email marketing for all clients. Contributes graphic designs, photography, and copy writing.

  • Doubled social media engagement across clients; Established blogs for two clients, converting several hundred monthly users from social platform to website; Increased client web traffic with paid campaigns; Increased client social following by 30%.

Social Media Manager • BIBIBOP Asian Grill July 2018—July 2019

Manages digital presence of nationwide fast casual restaurant chain, including Facebook, Instagram, Twitter, and reputation management. Creates and curates content and captions using original photography and designs. Responsible for creating a social media strategy that upholds brand standards and coincides with current marketing initiatives; writes and manages all brand copy, including digital and print collateral, with a focus on capturing the brand story and voice. Schedules all social posts, implements paid social promotions and responds to messages and comments. Additional responsibilities: Graphic design assistance for print materials; Miscellaneous digital marketing tasks.

  • Created and implemented elevated brand voice. Doubled both Instagram followers and Facebook page likes in 11 months; Exceeded reach and foot traffic records for location Grand Openings with social promotions; Exceeded engagement record on a single Instagram post; Increased average engagement rate on Instagram by 2%; Revived company blog; Developed relationships with 15+ Ohio social influencers.

Marketing Specialist • Allied Mineral Products May 2016—July 2018

Managed website updates and content creation; Developed company social media; Responsible for copywriting – website & literature; Graphic design; Trade show coordination; Drafted internal & external communication pieces

  • Co-led complete website re-design, including interface planning & writing all new content; Implemented new internal education program for sales team; Developed social media strategy; Several company news releases picked up by trade publications.

Ohio Hotel & Lodging Association • Communications Intern  Winter-Spring 2016

Event planning & coordination; industry research & reporting; member outreach; graphic design

  • Created a comprehensive guide to hotel chains / brands; Created design theme for Annual Conference & Gala

Educational Programming & Public Relations • Metroparks Toledo 2014—2015

Presented historical programs & tours for all age groups; Created new parks programs; Assisted with planning & execution of Metroparks events; Social media development

  • Story published in monthly Parks magazine; Developed social media campaign; Redesigned and operated Parks Pinterest page; Assisted with crisis management after flood damage; Various trainings in education and tourism completed.

Education

The Ohio State University • Bachelor of Arts

Strategic Communication & Psychology: Organization & Performance  August 2012 – May 2016