Social Media Dos and Don’ts: Pandemic Edition

How to modify your social strategy during a global crisis If this strange time has been great for anything, it’s… Read more Social Media Dos and Don’ts: Pandemic Edition

The first step to marketing

The first step to effective marketing is admitting you don’t know everything about marketing. You don’t. You can’t. It’s too… Read more The first step to marketing

Choosing pronouns for a brand

May I ask who is speaking? A friend once asked me why companies use “we” and “us” when communicating to… Read more Choosing pronouns for a brand

How to make your business Instagram profile stand out

Seven areas you can optimize to make your Instagram profile memorable, purposeful, and on-brand. When you’re working to grow your… Read more How to make your business Instagram profile stand out

South Dakota’s new campaign is actually pretty smart

Central Ohio’s “Don’t Live in Denial” campaign was launched in 2018 to address Ohio’s growing opioid epidemic. It centers on… Read more South Dakota’s new campaign is actually pretty smart