The first step to effective marketing is admitting you don’t know everything about marketing.
You don’t. You can’t. It’s too intricate, too dynamic. And if you think like that you’ll only get in your own way.
To say or act as if you know everything about marketing is to say you know everything about the human psyche, everything about sociology and psychology, everything about consumerism and economics, everything about technology, everything about language and design…do I need to keep going?
Nobody knows all of those things, but everyone knows some things that are valuable tools for successful marketing. When in doubt, turn to someone who has your missing pieces. Do your research and become the expert yourself. There will be no point in your marketing career or endeavors at which there’s nothing left to learn.
That’s one of the biggest reasons I love marketing. You have to have that hunger to keep trying and failing, adjusting and soaking up knowledge.
Once you’ve ditched the my-way-is-the-best-way or I-know-everything-and-will-be-successful-every-time or if-this-fails-it’s-due-to-some-unusual-circumstance-not-my-efforts you can see all the pieces you truly need for “good” marketing.
- Research, testing, data, patterns, past results
- Critical thinking and purpose behind every action
- Attention to even the tiny details
- Established processes that aren’t always followed
- Hiring and trusting the right people to help
- Bravery and confidence to try new things
- Consistency. Consistency. Consistency.
- Luck! (Algorithms will never be your friend)
- BEING A HUMAN BEING because you are marketing to human beings
Now dive right into that marketing void!